“The Rosie Reborn Campaign tagline is “Cotton Makes Denim Strong. You Make It Powerful,” and spotlights six “modern day Rosies” who regularly break down boundaries in male-dominated industries including THE GREAT founders, Emily Current and Merritt Elliott; professional soccer athlete and World Cup Champion, Carli Lloyd; famed metal artist/welder, Barbie the Welder; Black Girls Code founder, Kimberly Bryant; and architecture thought-leader, Julia Gamolina.” The campaign was written about in Women’s Wear Daily, Forbes, Ad Age, and more.
